Motif: by Aleš Bravničar
Type: Photo embroidery
Technique: Ercigoj stitch
Year: 2012
Edition: Limited

Size: Medium
Dimension: 101 x 70 cm | 39.8 x 27.6 in
Number of stitches: over 1.3 mio
Thread length: over 16 km | over 9.9 mi
Thread colours: 64
Development: over 500 person hours

Price: not for sale

About the artwork

Embroidery of a cowgirl who looks like taken from American wet dreams is based on the photograph by Aleš Bravničar, a renowned Slovenian fashion, erotic and documentary photographer. The photo of beautiful Sara Jereb sitting the hood of a classic American car was taken in the Salt Lake desert.

About the artist

Aleš Bravničar is a prominent Slovenian fashion, erotic and documentary photographer. Bravničar is a part of the famous Shoot the Centerfold photography workshop, and is the official photographer for the Slovenian edition of Playboy magazine.


Innovation of layering

We layer multiple colours of threads and so create rich embroidery and colour texture that is impossible to create with classic one-layer embroidery technique. By layering, we develop colour transitions and shadowing, by which we create multiple-colour surfaces, similar to pointillism painting.

Smooth transitions and shading

By intertwining threads of endless colours and creating colour transitions, we can shape soft shadows, make one surface transition into another and mix colours into an endless multitude of hues. This way, we can also recreate motives from photographs and sophisticated art paintings which wouldn’t be possible with classic embroidery technique, using vector surfaces.

Sophisticated colour calibration

Usually in embroidery, 10 or 20, maybe 30 colours of threads are used. We use around 1,000 colour hues and if a colour still doesn’t match the desired one, we create it by layering and colour transitions. We have digitally scanned colours of all threads by using a spectrograph, so we can colour match any colour from an original material or from CMYK, RGB or Pantone colour schemes.